The chariot of the body. The five horses represent the five senses (tongue, eyes, ears, nose and skin). The reins, the driving instrument, symbolize the mind, the driver is the intelligence, and the passenger is the spirit soul... Bhagvad Gita,6.34
Whatever one can imagine or what ever is consumed in the world is by only these five senses. Bhagwad gita says that passenger is spirit soul, but off late every recession hit government is proclaiming that consumption is the only way out.
More the world consumes, more will be produced, more employment it would impart, and more prosperous world would be.Recession signifies decreased ability to consume.In economic sense, as the aggregate output decrease consecutively and unemployment is pervasive, it is sign of recession.
Let us understand the backdrop of the recession and how consumption is the only way out. 1929, the great depression taught as many lessons as thousand of books might have taught.
First lesson it taught to Adam smith, the father of modern Economics, who propagated that Supply creates its own demand. in actual sense It does'nt.
Second lesson it taught to the believers of capitalism, that it has capacity to brign the things to normalcy.
Third lesson it taught to Government, that it can not leave individual or corporations to live their greed on the cost of others.
But the most important lesson it gave to economist that "aggregate demand and supply" can be controlled by government using monetary and fiscal policies. It will keep the economy going by maintaining the level of consumption of the country, or ability to produce so that world consumption needs can be met by other countries who have so called "comparative advantage".
Consumption by sense 1-tounge: Food & Taste.
Human existence depends upon this consumption.From sea food to milk, any thing tht we eat comes in this category. It is very essential to meet our minimum biological needs. So how to produce grain, milk, meat edible products, oils, pulses, rice and everything is of prime importance. But how can we kept on increase the average consumption. And average consumption of world population has increased in last century. From packaged foods to half-cooked food. From frozen meat to procured vegetables, everything is in demand. So first priority of any county is food self sufficiency. Every step is taken in this direction only. If denmark has comparative advantage for milk, so that Japan has in Sea-food. India in Grains and bangladesh in Jute.
Aim: increase this consumption, attract to people eat more and more. Serve them with servitude and serve them in the environment so that eating can be turned into pleasurable experience.
Consumption by sense 2-Eyes: beauty lies in beholder's....
Make the world beautiful. Beautiful cars, beautiful dresses, beautiful wines, beautiful packaging, beautiful art, cinema, and design. It must provoke the consumption. What is pleasing to eyes is the mantra. From Platinum rings to diamond necklace, from Ferrari to watches, from armani suits to gorgeous dresses. Customer satisfaction holds this mantra. First impression is last impression. First impression is what you see for the first time.
Consumption by sense 3-Ear: Did u listen to that....
One of the oldest method of catching the attention of the individuals, and considered distracting in many religions, Music is one of the items that has greatest propensity of get consumed. it is also important ingredient sof the pleasure experience.
Consumption by sense 4-nose: Scant of ....
from flowers to fragrance of french perfumes, you have several things that needs to catered by this industry.
Consumption by sense 5-Skin(mind): It is actually the core of the maximum consumption done by the consumers. From thiought to any thing that can make u feel ha[py is the result of skin. Its color of skin which has determine the fate of Individual int he US.
Bhagwad gita says that Soul is chariot of these senses. But it looks like that all the government policies are just to make sure that this consumption keep on increasing.
