“If ever there were a symbol of India’s ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph of homegrown engineering, the $2,200 (€1,490, £1,186) Nano encapsulates the dream of millions of Indians groping for a shot at urban prosperity”
-Financial Times
Abstract:
This papers illustrates the opportunities, challenges and trade-offs involved in the design, prototyping, and marketing of the Nano - the People's Car – A dream drafted by Ratan Tata, Head, Tata Group Company. This paper plots the magic that comes out when a dream is pursued passionately by the person at the TOP. Everything falls in place from hazy dream to defined vision and mission followed by formation of goals and objectives, and how Team work can produce impossible results given the directions by an enthusiastic leader?
This papers illustrates the opportunities, challenges and trade-offs involved in the design, prototyping, and marketing of the Nano - the People's Car – A dream drafted by Ratan Tata, Head, Tata Group Company. This paper plots the magic that comes out when a dream is pursued passionately by the person at the TOP. Everything falls in place from hazy dream to defined vision and mission followed by formation of goals and objectives, and how Team work can produce impossible results given the directions by an enthusiastic leader?
This paper gives some inferences how the strategic dream sat inside the subconscious mind of Ratan Tata, using impact of CK Prahlad’s BOP Model of business, which he injected into the veins of Tata Group companies during his tenure at the board of directors at Taj Hotesl, another Tata group arm. How Ratan Tata gives business definition to his dream, this has been explained using Abell’s frame work? After defining the new business foray how he formed a team of high energy executives who relentlessly worked over the project? How SWOT analysis carried out in two steps? Firstly by External environment analysis of Tata Motors using ETOP (Environment Threat Opportunity Profile ) and then Internal Analysis using Organizational Capability Profile. Finally Strategic Advantage Profile is developed.
Further this paper touches upon the aspects of capability building to bring out successful business strategy, this has been expounded over one of the Porter’s generic strategies of. cost leadership strategy. How that is pursued through a chain of breakthrough innovations, out of the box thinking and stream of value engineering proposals? This has been covered in detail in this paper.
Finally this paper summarizes a few key learning out of this strategic dream The Nano which met its promise of reliable, safe transportation to India's emergent middle class as a fraction of the cost.
Management Perspectives: Abell’s Frame work, BOP, Porter Generic Strategies, Grand Strategies, SWOT Analysis (ETOP and SAP).
This is Abstract of term paper project, submitted by the author for the course of Competitive Strategy in Department of Management Studies in IIT Delhi. ( Course Instructor- Dr Mahim Sagar)
No comments:
Post a Comment