Friday, October 28, 2011

Strategic Planning !!!


Strategic Planning is an umbrella that has following streams under it..


  • Market analysis, which illuminates economic and political trends, industry and competitor factors and key value drivers. 
    • Tools used for this purpose are PESTEL Framework, conjoint analysis and perceptual mapping

  • Scenario analysis, which explores a limited set of future market scenarios based on the market analysis. 
    • Tools used are HARVA Method

  • Opportunity identification, which reveals innovative and attractive business opportunities in the future market. 
    • SWOT Analysis, Abell's Framework

  • Internal analysis, which uncovers distinctive capabilities, market focus and positioning, and performance anatomy that can drive high performance. 
    • Competitive Advantage Mapping, DCF Model

  • Strategy formulation, which provides strategic direction designed for the future, taking into account market opportunities, internal capabilities and future financial performance. 
    • MPOG Frame work

  • Organizational alignment, which translates strategy into action, providing a high-level roadmap of the realization process. 


  • Financial modeling, which predicts future financial performance of a given strategic direction, including net present value and future shareholder value.
    • NPV, DCF Model, CAPM Model, Strategic Cost Management.


Above Mentioned are some of the tools available for different strategic Planning assignments.


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